Branding & Marketing

Tayyebi Swims

Year: 2023

Type: Brand Identity, Marketing

Role: Graphic Design, Marketing, Digital Illustration

Brief: Developed a comprehensive brand identity for a swimming instruction company that caters to all ages, from children to seniors. The company’s unique approach focuses on convenience, offering lessons at clients’ private or community pools. The design process began unconventionally with marketing materials, identifying key messaging and visual elements that would resonate with the target audience. From there, I worked backward to craft a logo that embodied the brand’s approachable and reliable nature. The final design features a signature turtle, symbolizing patience, progress, and confidence in the water—now a recognizable emblem of the company’s identity.